seasoned copywriter + creative director + workshop architect + trained journalist + UX writer + researcher + interviewer + brand storyteller + creative concepter + brainstorm designer + process architect + team leader + pitch deck creator + shit poster + viral marketer + stunt generator +
seasoned copywriter + creative director + workshop architect + trained journalist + UX writer + researcher + interviewer + brand storyteller + creative concepter + brainstorm designer + process architect + team leader + pitch deck creator + shit poster + viral marketer + stunt generator +
Annie Chang is a creative strategist with 10+ years experience leading high-performing bold marketing strategies and brand storytelling. She currently serves as Head of Content and Creative Director at Gitwit, an innovation agency focused on AI product development.
Prior to this, she was a TV journalist. She has her BA from Northwestern University’s Medill School of Journalism. She lives with her husband and two rescue dogs in Tulsa, where she is also board member of Tulsa Ballet and Oklahoma Foundation of Excellence, a public education advocacy nonprofit.
Chloe Butler, Co-Owner, Natsukashii Restaurant
“Never I have I felt more heard and understood by a professional in this industry. Annie will take every crazy idea you’ve ever had and make it better, funnier, and more engaging than you could have ever imagined. She’s an absolute joy to work with, and an absolute gem of a human.”
Claire Ballew, Head of Strategy, Gitwit
“Just saw the great Annie Chang in action doing a video interview for [client]. Woman's a pro.”
Avery Pratt, Brand Strategist, Gitwit
“I have never seen another leader like Annie. She balances a high level of emotional intelligence and deep empathy with unwavering expectations so expertly. It's the perfect mix for meaningfully developing people (professionally and personally) while ensuring better project outcomes.”
a few of my favorite projects to date
(out of about 300+ over the span of 6 years!)
A series of viral public stunts and initiatives designed to bring IKEA to Tulsa, OK.
Tulsa wanted an IKEA store, and I led a highly visible campaign to go after the retailer.
The Restaurant: Our team partnered with award-winning chef collective et al. to create Tulsmå, the first-ever fine dining pop-up restaurant inspired by IKEA. The restaurant was only marketed via organic social media and press, and sold out within 12 hours of launch.
The Shopping Trip: Our team organized a shopping trip of 60+ Tulsans to IKEA Frisco, to prove there was brand loyalty and a market need.
I wrote and concepted both TulsaLovesIKEA.com and Tulsma.com, working closely with designers and videographers to bring the websites to life. I concepted, wrote, and executed social media content and paid ads for both @TulsaLovesIKEA and @tulsmarestaurant. I coordinated all local press coverage. I directed the sh*t out of this huge project, serving about 12+ different marketing and management roles.
Did we get an IKEA? TBD — this is still in the works, but IKEA HQ did write to us, saying, “ Your warmth and your energy are things we admire deeply. So, here’s a little love note to remind you that you’ll always have a special place in our Swedish FAMNIG heart. Stay fabulous, stay fun, and never stop being the incredible city we’ve come to adore.”
Read more about the campaign in this Fast Company article.
Additional team members: Justin Baney (production), Emily Stewart (branding + design), Zach Miles (website development), Kari Howe + Dalton James (videography + editing), Jonna Baker (ops)
Crafted an investor pitch deck + landing page to launch a pricing algorithm product for the sneaker resale market.
Our client, an entrepreneur in the sneaker space, had an idea that was already gaining attention from investors. She wanted to create the first-ever pricing tool for buyers and sellers in the resell market. The product would run on an algorithm that calculates factors like rarity, brand, shoe model, colorway, size, quality, and hype of a sneaker to generate a fair-market price.
Venita had the vision, but needed a prototype she could demo for investors, along with pitch materials and a website to arm her fundraising efforts.
I was Creative Director for this project, writing and concepting the landing page as well as the investor deck that helped raise funds to build the product.
Additional team members: Sarah Fabian Jones (design)
Created a website + investor pitch deck to launch a new Middle America VC fund.
46VC is a venture capital fund focused on driving innovation in the Heartland, specifically, Tulsa, Okla.
46VC wanted to be bold in its differentiation from other funds and venture groups in Silicon Valley. Their thesis, due diligence and pragmatism with a focus on real (non-sexy) problems, told the story of chasing returns rather than chasing the newest shiny thing in VC.
I directed this project and wrote the copy for 46VC’s website and pitch deck. I also ran creative concepting storms and wireframing sessions to guide website and deck design.
Additional team members: Sarah Fabian Jones (design), Amanda Treadwell (design)
Ran a wild, wonderful economic dev pitch disguised as a meme campaign.
In 2020, a not-as-problematic-as-he-is-now Elon Musk tweeted, “Scouting locations for Cybertruck Gigafactory. Will be central USA.” This set off a flurry of activity from mid-sized cities across Middle America — including Tulsa.
Gitwit created a meme campaign that went viral that included a half-dozen landing pages and campaigns, some shitposting on Twitter, and a very public stunt that changed the face of a local landmark.
Ultimately, Elon Musk narrowed his choices down to two: Austin and Tulsa, a huge victory for Tulsa’s visibility among site selectors and tech leaders. This campaign got attention from Bloomberg, Fortune, Forbes, Car and Driver, MotorTrend, and The Verge. Elon also agreed BFF was website of the year (which meant something at the time).
Working closely with other Gitwit team members, I oversaw and ran this project, and was the primary voice of Big F*cking Field’s infamous Twitter account. The attention this campaign received resulted in many more at-bats — for both Gitwit and the City of Tulsa in economic development conversations.
Additional team members: Emily Stewart (design, website development), Jordan Winn (design, website development), Claire Spears (story), and many more.
Crafted a human-focused website + sales deck for a direct primary care provider.
Remedy Health operates on a direct primary care model (DPC), which charges members a flat monthly subscription fee in exchange for a wide range of primary care services.
What sets Remedy Health apart from its competitors is its people: kind, compassionate providers and staff who want to spend more time with patients.
I directed this project, architecting the creative process to be story-driven. I wrote the copy for the website and pitch deck and ran wireframing sessions with designers. The end result is a website that tells the story of Remedy Health’s differentiators and positioning: a direct primary care provider designed to empower patients.
Additional team members: Alec Vennerholm (website design), Henry Ninde (photography), Hailey Caldwell (illustrations), Zach Miles (website development)
